Can The Open Road Truly be Electrifying? Will the electric car jump the barriers of cost, low gas prices, preferences and range anxiety of the average car buyer? President Obama’s goal in 2008 was to ‘put 1 million advanced technology vehicles on the road by 2015’ [i] . Clearly we haven’t reached that goal with the different incentives from the federal government, and other independent state initiatives. The federal government’s three pronged approach of investing in R&D, rebates, and rewarding communities that invest in electric vehicle infrastructure, has not been enough to overcome the challenges of technology and buyer’s perceptions to make the goal achievable. There needs to a shift in the policy’s focus to change the current rate of market adoption of electric cars as a viable alternative. Understanding what worked and didn’t work The three strategies mentioned above primarily focused on changing the market for vehicles. However, their estimates of effo